Types of investors. Discover them in this guide with infographics

The investor is a natural or legal person who wants to obtain a return on their savings, however, we must be aware that there are different profiles of investors who, although seeking the same goal, do so through different types of products to achieve it. Each of these investors presents different characteristics depending on the degree they present in factors such as risk aversion, available capital, etc.

With this post we present all types of existing investors with different ways to invest money according to their characteristics. At the end you will discover a summary infographic. Here you have a summary of the content.

Types of investors based on their risk aversion

  • Investors with a conservative profile
  • Investors with moderate profile
  • Investors with aggressive profile

Types of investors depending on the subject of the investment

  • Institutional investors
  • Private investors

Types of investors depending on the objective of the investment

  • Strategic investor
  • Financial investor

Types of investors depending on the way of operating

  • Family & friends
  • Business Angels
  • Family Office
  • Venture capital (private equity and venture capital)

Types of investors based on their risk aversion

Types of investors based on their risk aversion

Depending on the risk that investors want to support, we can distinguish between investors with a conservative, moderate, aggressive profile. The risk that investors are willing to tolerate will be directly proportional to the return obtained from their savings, so the best way to obtain an attractive return while maintaining a low risk is to diversify the funds between different investment operations. To know more about how to minimize risk we recommend this post about diversification strategy.

Investors with a conservative profile

Within this profile would be included the investors who intend to avoid any type of economic loss in the investment in exchange for obtaining a gross annual return close to 2% or 3%. These investors also deposit their money in fixed income products and even in shares of large companies in the market. These investments are usually associated with high amounts of capital in the long term.

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Investors with moderate profile

These investors assume a greater risk than conservative investors but within a logical framework with the aim of achieving an attractive return associated with a moderate risk. Your investment portfolio tends to have a ratio close to 50% between fixed and variable income. This type of investor usually has a greater technical knowledge of the markets and makes investments in the medium term to aspire to obtain returns close to 10%.

If you consider yourself an investor with a moderate profile, in MytripleA you will also find operations with a weighted risk and a high profitability. In this type of operations, it is important to make a diversification.

Investors with aggressive profile

Here you will find experienced investors with extensive knowledge in the equity market. They make equity investments that exceed 80% of their portfolio and look for companies in the growth phase where high profitability can be obtained in exchange for high risk levels. They are short-term speculative investors looking for returns of over 30%, even with the risk of losing all their investment.

Types of investors depending on the subject of the investment

Types of investors depending on the subject of the investment

Depending on who is the subject that makes the investment, we can distinguish between private investors or institutional investors.

Institutional investors

They are private investment entities normally formed by groups of individuals or companies. They usually manage large amounts of capital that allows them to diversify their business portfolio to obtain an attractive return at a relatively moderate risk.

Private investors

Private investors

On the contrary, a particular investor may be any individual or legal entity that is progressively creating its own investment portfolio through small capital contributions. There is no established pattern that defines the investment plan of a particular investor, each of them can have its own profile related to terms, profitability and risk.

Types of investors depending on the objective of the investment

This classification of investors is based on the interests and objectives of each of them when making the investment, so we divide them into strategic investors or financial investors.

Strategic investor

Normally a strategic investor usually corresponds with companies related to the company where they make the investment. They may be:

  • Current competitors
  • Suppliers
  • customers
  • and even companies that intend to enter the market

Through investment, these companies intend to add value to their businesses. These investors usually make long-term investments.

Financial investor

The objective of financial investors is to generate a financial return on the investment made, look for sectors where there may be strong growth and establish an exit strategy in the medium term.

Types of investors depending on the way of operating

Based on how you operate to return economic benefits, a financial investor can be distinguished in multiple ways. Below we detail the main types of investors according to their way of operating.

Family & friends

Family & friends

They do not have a properly investor spirit, but they are people close to the environment of the founder of the company they finance with the main objective of helping them get their project forward. Generally they usually lend small amounts of money in the short term in the first life cycles of the company in exchange for a very small (even null) return.

Business angels

The well-known “Business angels” are usually people who invest their own assets in innovative companies, such as startups, in their most initial stages of development. They are people with extensive economic knowledge who, while investing moderate economic amounts, are involved in the project contributing in addition to their money, their experience, contacts, resources, etc. Although they are investors who are passionate about the financial world, they seek to obtain long-term capital gain through these investments.

Family office

A “Family Office” is a financial investment service that offers comprehensive management of family assets in order to preserve and increase the long-term, in addition to pursuing a greater alignment of interests, greater family confidence, greater professionalization and an improvement of family relationships. This wealth is usually of a high amount, and would be composed of family businesses, real estate, financial assets and family values.

Venture capital

Venture capital

Venture capital investment is made on companies with high growth potential by entering into their shareholding. They usually provide a high capital when the company is already established, selling their shares in the short or medium term to obtain capital gains. These would be its general characteristics, although it is convenient to distinguish between its two variants, the “Private equity” and the “Venture capital”.

  1. Private equity : Invest in all types of private companies with a high growth potential in exchange for controlling a percentage of the company. They tend to invest large amounts of money acquiring a majority percentage of companies, so they bear a high risk.
  2. Venture capital : Unlike private equity, they invest in technology companies or startups. They usually allocate smaller amounts of money, usually acquiring between 20% and 30% of the company. Venture capitals diversify their portfolios a lot, so their associated risk is also lower.